I believe that travel is a most powerful tool to motivate staff performance, create customer loyalty and brand awareness. Travel creates a long term impact not only in improving company performance, but also in building loyalty and team spirit.
It is not hard to figure out why the gift of travel - whether it's a short getaway or a long-haul experience - is the most potent, yet often overlooked way, for a company to achieve its performance objectives, and a most effective tool to foster a positive culture which is the backbone of a happy and successful workforce.
"In a world of algorithms, hashtags, likes and followers, know the true importance of human connection"
Humans need meaning. Although technology has changed marketing and money will always play an important role in everyday life, it is ultimately the human connection that makes the world go round. The emotional benefits of travel rewards go far beyond the thrill of a financial bonus and other common tokens of gratitude and appreciation. Human brains are wired to connect, the only way to create meaningful and lasting relationship which will ultimately lead to employee retention and customers loyalty is through connection.
There is a whole global Starbucks campaign - "Meet me at Starbucks", that perfectly illustrates this concept. The campaign aimed at reminding consumers how the coffee brand has helped "facilitate human connection" for over 40 years, but the truth is universal. "Nothing compares to the happiness we feel when we’re actually together," Starbucks said. Now, can you imagine what travel can do?
Bonds are created in moments of togetherness and through shared experiences. Create emotional connections and you will be rewarded with dedicated employees and loyal customers
"An investment in people, always pays the best interest"
Delivering service excellence and the finest travel options, Indigo Voyages assists corporations with the creation and organization of unique travel experiences that give your teams the opportunity to re-energize and build team spirit. Thanks to our extensive destination knowledge and our international business network, we are able to craft and manage a rich mix of high-level incentive travel programs and activities world-wide allowing you to focus on the most precious asset of your company: your people.
Are you looking for unique incentives to reward your top performers and sales teams, dazzle clients, build unity and team spirit? Or a stunning destination to hold your next kick -off meeting or product launch? We bring the world to you with a host of unique places, exotic destinations, innovative concepts and insider access.
For a glimpse into our world email us at: hello@gildedjourneys.com
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