Editorial Process

Pitching a story to PassportTalk means moving beyond traditional PR “news tips” and toward high-end, purpose-driven narratives that reflect our editorial approach to travel, culture, and considered luxury.

How to Structure Your Pitch

PassportTalk focuses on story-driven editorial features, not traditional announcements. To increase the likelihood of consideration, we recommend shaping your pitch around narrative value rather than promotion:

Lead with the “Why,” not the “What”

Instead of:

“Hotel X is opening a new spa”

Pitch:

“How Hotel X is reviving ancient Bedouin wellness traditions”

Highlight Cultural Impact

We are especially interested in stories connected to destination identity, conservation, heritage, architecture, and meaningful travel experiences.

Offer Insider Access

PassportTalk regularly publishes Insider Stories. Let us know if your proposal includes access to founders, architects, chefs, artists, conservationists, or local experts.

Show Visual Potential

Our editorial approach is highly visual. Please mention if you can provide strong photography, original video, or location-driven imagery suitable for storytelling features.

Our editors selectively reviews proposals that align with its editorial direction and cannot guarantee coverage of all submissions.

Where to Send Your Pitch

The most effective way to reach the PassportTalk editorial team is through our parent agency, Atlas Media, which manages editorial collaborations and partnership enquiries.

Primary Contact:

Please reach out via the Atlas Media contact form.

Email Tips:

When writing to us, include a short introduction, your story idea, and any available visual material or access opportunities. We prioritize thoughtful editorial proposals over generic press releases.